TAB News: how we automated our own newsletter

Our own newsletter took two days a week to source and draft. The same agents we build for clients now do it in two hours.

90%
Time reduction
100%
Consistency increase
35%
Engagement lift
Newsletter Automation Preview
This week's newsletter, finished earlyThis week's newsletter, finished early
The Challenge

The bottleneck to growth

TAB News (then called The Agentic Layer) was put together by hand. Sourcing, summarizing and formatting the week's AI news took two full days, so issues went out late or not at all.

90%
Time reduction
100%
Consistency increase
35%
Engagement lift
50+
News sources monitored
The Solution

The automated content engine

We built the content engine we now build for clients. It monitors over 50 AI news sources, scores what matters to builders, and writes a first draft of each issue for a quick human review.

Content Automation Process
Content Automation Process
Content Automation Process
Content Automation Process
Content Automation Process
Content Automation Process
  1. 1

    Intelligent source aggregation

    Created custom RSS feeds to monitor over 50 premier AI news sources and research publications.

  2. 2

    Relevance scoring algorithm

    Developed a scoring system to evaluate content based on specific criteria and audience interests.

  3. 3

    Automated content generation

    The system automatically generated first drafts of newsletter content, including summaries and context.

  4. 4

    One-click publishing

    Connected to our own email platform for one-click publishing after a quick review.

We built TAB News on the same agents we sell. It was the first thing we automated for ourselves, and it is still the proof I show clients: the two days of sourcing every week now take two hours.
Sal Joudieh
Sal Joudieh
Founder, OptistreamsAI and TAB
Project Snapshot

An overview of the engagement

Project details

  • ClientTAB, our own newsletter
  • IndustryNewsletter publishing
  • Timeline4 Weeks

Services provided

  • Content automation
  • AI scoring algorithm
  • API integration

Technology stack

RSS FeedsCustom AI ScriptsAirtableEmail Platforms
Full Case Study

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