We believe business owners should focus on growth, not fighting with broken processes.

Chaos in. Calm out. We take the repetitive work off small businesses and build systems that run on their own, measured in hours and dollars.

Photo of Sal JoudiehPhoto of Sal Joudieh
A back office buried in paper and screensA back office buried in paper and screens
Chaos in
The same office, calm, with the work running on its ownThe same office, calm, with the work running on its own
Calm out
Our Story

From operational chaos to a new mission

It all started in 2021. As a senior sales consultant for a rapidly scaling unicorn company, I witnessed firsthand how operational inefficiency could cripple a business. I was spending 2-3 hours every day on manual admin work, and so was everyone else. The company had grown too fast, our processes couldn't keep up, and profitability suffered. Eventually, they had to close operations in several countries, including ours.

Around the same time, AI tools became good enough to build with. I dove headfirst into learning everything from prompt engineering to building autonomous agents.

I realized the tools I desperately needed back then didn't exist in an accessible way. So, I decided to build them, not just for myself, but for every ambitious company ready to scale without the growing pains.
A desk buried in manual admin at a fast-growing companyA desk buried in manual admin at a fast-growing company
Photo of Sal JoudiehPhoto of Sal Joudieh

Sal 🏆🇨🇦

AI growth engineer and automation architect

With a background in engineering and a passion for systems thinking, I partner with companies to deconstruct their most complex challenges and rebuild them as elegant, automated frameworks. My greatest satisfaction comes from seeing the 'aha!' moment when a client realizes how much time and potential they've just unlocked.

Our Expertise

Building your operational backbone

Mapping the workMapping the work
Map
Measuring where the hours goMeasuring where the hours go
Measure
Automating the workAutomating the work
Automate
Customer support agents and voice assistants
Connections between your CRM, apps and data
Dashboards that show your numbers live
Lead follow-up that never forgets a lead
Follow-up and retargeting that run on their own
End-to-end workflow and process automation

Ready to get your week back?

If your business is ready to grow without the usual growing pains, let's map where the hours go and what can run on its own.

Free 15-minute session

Book a free 15-minute AI strategy session

Pick a time that works for you. The calendar shows your local time zone, so there is nothing to convert. We will talk through where AI automation can help your business most.

A cafe owner on a short video callA cafe owner on a short video call

All times are automatically adjusted to your local time zone.

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